Maintaining the beauty business is as exciting and challenging as starting one. When we hear the word Salon, all we can think of is the relaxing and rejuvenating time. However, as a salon business owner, you know it is more than just scissors and employees.
Your quality of service determines the amount of publicity you’d get through word of mouth. But that isn’t the only way out there to help you get through to different people. You need to stand differently from every other salon on the corner of the street in your area. Here are some marketing techniques to help you improve your beauty business.
The generation gap
Unlike the previous generation, the current one is very much into self-care. Skincare, hair care and makeup are the most trending aspects amongst the young ones. So create your offers and discounts, keeping them on top of your priority list.
However, mind you, the older ones are also showing interest in looking younger. Anti-ageing techniques and clean skin treatments are something they are keen on. While you concentrate on the younger ones, find new beauty procedures that can help the older ones as well.
2. Media marketing
Yes! You have created an account on all the social media websites and are trying to manage them. Keeping up with the trend on all the websites can be an exhausting experience.
Just because social media helps you grow doesn’t mean you need to go all out there. Find the websites that suit your needs and your target audience. There are plenty of apps available that help you to schedule your posts months ahead.
Media marketing does have the leverage of getting you enough spotlight. However, it is email marketing that gets your work done. Email marketing is more like talking in person but to many people all at once.
Gather some contact addresses of the people in your neighbourhood. If it is difficult to get, then don’t worry. Email lookup tools such as GetEmail.io is your go-to website to find email addresses. It also comes with a chrome extension to your LinkedIn account. So, you can find the contacts easily.
It is a good idea to have a men only or women only salon. However, the world is now not defined by just these two binaries. The world has become more colourful than you see in the rainbow. Yes, I’m addressing the LGBTQIA+ community.
Having a gender-neutral space conceives a comfortable space for anyone to walk into your salon for services. When you support the community, the community promotes you back.
It’s a win-win situation for all. As a business owner, your priority should be to provide services to as many people as possible, all while making them feel comfortable while they’re in your salon.
4. Find your niche
Every business is as unique as any person. It has its own personality, visions and missions. When you run a business you need to know what your strengths and weaknesses are. Once you register what your capacity is, then work on honing that talent.
Specialize in one genre. By doing so, you will stand out from the rest of the salons nearby. Perform some market research and know your client’s interests. Recognizing the customer’s needs will help in training the employees accordingly.