Do you want to sell your products? You need not worry. You can do it through e-commerce stores. The first step towards this is setting up your e-commerce website. The task does not end here. What’s next? Bringing in sales.
You need to adapt strategies that help in skyrocketing your business sales. What are these? How do we integrate them? Before moving to this aspect, it is essential to opt for a good e-commerce website development company.
We at Consumer-Sketch.com, are a website development company that integrates technology and creativity the right way. Right from the idea to execution, we are on our toes, till the website is developed with complete customer satisfaction. We integrate the insights and creativity, to put forth the best website for you, alongside, helping you throughout the sales and marketing process.
9 Surefire Ways to Increase Sales From E-commerce Website
Who doesn’t want their sales to accelerate tremendously? Well, no one. Boosting the sales isn’t much of a tedious task, as it seems if the techniques are integrated the right way. Here are some of the tactics through which you can boost e-commerce business sales.
1. Brand awareness:
How will the customers buy your products until they are aware of your existence? In the digitally growing world, it is quintessential to have your presence everywhere.
Whether it be Facebook, Instagram, Twitter, and all others you can possibly think of. Why miss a chance to build successful brand authority? The more people that are aware of your brand, the more they trust you which leads to increased awareness.
2. Build a potential email list:
Emails are here to stay forever. Whether it be communicating with the team, or growing your business, they are the saviour for all. For some, it can be a daunting task at first, but there are ample ways through which one can create a potential email list.
When you are creating your website with the e-commerce website design company, ensure that they provide you with opt-in options or pop-ups for email subscribers.
Do not directly trigger the customers with emails as soon as they open the website. Wait for some time, allow them to explore your products, and then show a slide-in option for an email subscription.
Emails are a reliable way to gain customers, as the users opt for them by themselves. This means that you have permission to send out promotional and engaging content on their emails.
Once you have an email list, create a strategic and action-oriented email marketing plan. You can send out newsletters, promotions, and other deliverables. However, always ensure that you add a CTA to these.
3. E-commerce Website SEO Integration:
We, as a website development company very well understand the importance of SEO integration in the site. Optimize the site according to the search engine to increase your rank on the results page.
This will bring in more traffic and hence, increases sales. SEO can be time-consuming and a tedious task, however, the results are surely worth the efforts. Moreover, SEO is an organic technique and you need not pay a big sum to implement it.
4. A/B Testing:
It is feasible that all tactics will work well for your business. Analyze what works and the ways in which it needs to be optimized.
Opt for A/B testing tools. They will help you gain insights into the performance and constantly implement the improvements. For instance, the one-page layout does not perform as per your expectations.
However, a little change in it improves the response massively. This is where the role of A/B testing comes into play. During your e-commerce website development, you can ask the website developers to integrate the testing tools.
5. Customer reviews:
Do you want to build trust for your products? Honest customer reviews are a great way to do this. After a customer has purchased the product from your site, you can ask them to share their reviews and feedback through emails. This will encourage other users to purchase from your site, driving more sales.
6. Product video demonstrations:
People enjoy watching videos. And rather, it is one of the best ways to convey your ideas and message to the users.
You can create an explainer or animated whiteboard video that appropriately describes the product features, its usage, and advantages in the competitive market.
It is a great way to influence customers to buy your products. Not just is this a creative idea but is equally appealing.
7. Create buyer personas:
To know what your customers like to buy and increase sales, it is essential to know how your ideal customer is like. Put yourself in the shoes of your customers.
Understand why they abandon the carts, what types of products they like, and what will appeal to them the most? This will help you in meeting the customer’s demands and hence, grow your sales. You must know how, when, and where to sell the products.
8. Create a sense of urgency:
You often receive notifications from sites about flash sales, the last few products left, avail the discount now and so much more. This is a strategy to create urgency among the consumers.
They will have the fear of missing out on the products they like and tend to buy them immediately. This is a great tactic to have rapid sales.
During your e-commerce website development, ensure that the social media buttons are added to your site. This not just allows the consumers to connect with your brand across various platforms, but also share the products with their acquaintances.
So, if you are planning to launch your e-commerce store, the first step is to hire a trusted e-commerce website design company. And talking of website development companies, we are here at your service.
To summarize, once you have an e-commerce store, you can implement these tactics to drive business sales and growth. All these methods do not work in a similar way for all businesses. So, a good idea is to constantly analyze and improve your strategies.